"The greatest mistake you can make in life is to be continually fearing you will make one." - Elbert Hubbard
I often explain that marketers are in the business of managing failure.
Marketers are more like kids at a party trying to get candy from a pinata. Sometimes our first swing hits the empty air.
When we clip the pinata, we readjust our aim, hoping this one will be more on target.
And when we hit the pinata just right ... everyone gets candy!