|>My thinking, as many know and as I expect I have written in this blog before, is that you need 8-12 promoters in your network. If you do not have them, either go get them or go get a "real" job, since you will have trouble staying in business without them if you rely on rainmaking.<|
|>We need to look for people who can present potential value above the "you should" metric and move to the "you will" one. That term is "Yetis."<|
1) Find the pain for which your product or solution is a clear and obvious salve.2) Create witnesses (often current customers) who cannot imagine why others haven't yet used your offering to salve that pain.